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Privacy policy

PRIVACY POLICY

Last updated: 29 July 2026

MILQ Skin operates this store and website, including all related information, content, features, tools, products and services, to provide you with a curated shopping experience collectively referred to as the Services.

MILQ Skin is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose and otherwise process your personal information when you visit or use our website, make a purchase or other transaction, subscribe to our communications, interact with our advertising or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use or disclosure of personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how your personal information may be handled as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term personal information, we mean information or an opinion that identifies you or can reasonably be linked to you.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live and what is permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details, including your name, email address, phone number, billing address and shipping address.

  • Payment and transaction information, including your selected payment method, billing details, payment confirmation, transaction details and purchase history. Complete payment-card details are processed securely by our payment providers and are not stored by MILQ Skin.

  • Account information, including account login details, preferences and settings where customer accounts are enabled.

  • Shopping and transaction information, including products you view, add to your cart or purchase, as well as returns, refunds and cancelled orders.

  • Communications with us, including information you provide when contacting customer service, making an enquiry, submitting feedback or otherwise communicating with us.

  • Device and technical information, including information about your device, browser, operating system, network connection, IP address and other online identifiers.

  • Usage information, including information about how and when you access, navigate or interact with our website and Services.

  • Marketing information, including your communication preferences, subscription status and interactions with our emails and advertising.

  • Reviews and submitted content, including product reviews, testimonials, images, comments or other information you choose to provide.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you place an order, create an account, join our mailing list, enter a promotion, submit a review, contact us or otherwise provide information to us.

  • Automatically through the Services, including through your device and the use of cookies, pixels and similar technologies when you visit or interact with our website.

  • From our service providers, including providers that help us operate our website, process payments, fulfil orders, deliver marketing communications, analyse website activity and provide customer support.

  • From business and marketing partners, including advertising platforms and other third parties where permitted by law.

  • From publicly available sources, where appropriate and permitted by law.

How We Use Your Personal Information

Depending on how you interact with us and the Services, we may use your personal information for the following purposes.

Providing, Tailoring and Improving the Services

We may use your personal information to:

  • process payments and fulfil orders

  • arrange shipping and provide tracking information

  • manage returns, refunds and other transactions

  • create and manage customer accounts

  • remember your preferences and shopping activity

  • provide customer support

  • respond to enquiries

  • enable reviews and other website features

  • recommend products that may be relevant to you

  • personalise and improve your shopping experience

  • maintain and improve our website, products and Services

  • analyse how customers use and interact with our website.

Marketing and Advertising

Where permitted by law, we may use your personal information to:

  • send marketing, promotional and product communications by email, SMS or other available channels

  • provide information about launches, offers, events and products

  • measure the effectiveness of our advertising and marketing

  • create advertising audiences

  • show advertisements that may be more relevant to you

  • understand how customers interact with our communications and campaigns.

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link contained in the email.

Unsubscribing from marketing communications will not prevent us from sending you necessary transactional or service-related messages, such as order confirmations, shipping notifications or responses to customer-service enquiries.

Cookies, Pixels and Marketing Technologies

We use cookies, pixels and similar technologies to operate our website, remember preferences, understand how visitors interact with our Services, measure the effectiveness of our marketing and provide more relevant advertising.

These technologies may collect information such as:

  • your device and browser information

  • your IP address

  • pages and products viewed

  • items added to your cart

  • checkout activity

  • purchases

  • interactions with advertisements and marketing communications.

Meta Pixel and Conversions API

We use the Meta Pixel and Meta’s Conversions API to help us measure advertising performance, understand customer activity and deliver more relevant advertisements.

These technologies may collect or receive information about your device and activity on our website, including pages and products viewed, items added to your cart, checkout activity and purchases.

Where enabled, certain information such as your email address, phone number, location, purchase information and browsing activity may be securely transmitted to Meta Platforms for purposes including:

  • improving event matching

  • measuring advertising performance

  • creating advertising audiences

  • delivering more relevant advertisements

  • understanding how customers interact with our campaigns.

Identifying information may be transformed or hashed before transmission where supported by the relevant technology. Meta may process this information in accordance with its own privacy policies and terms.

Klaviyo

We use Klaviyo to manage email marketing, waitlists, automated email flows and customer communications.

Klaviyo may process information on our behalf, including:

  • your name

  • email address

  • phone number where provided

  • marketing preferences

  • website activity

  • products viewed

  • cart and checkout activity

  • purchase history

  • interactions with our emails and communications.

You can manage available cookie and tracking preferences through our website cookie banner, your browser settings and privacy controls offered by relevant third-party platforms.

Disabling certain cookies may affect how some parts of the website function.

Security and Fraud Prevention

We may use your personal information to:

  • authenticate accounts

  • provide a secure payment and shopping experience

  • detect, investigate and prevent suspected fraudulent, illegal, unsafe or malicious activity

  • protect our website, business, customers and service providers

  • enforce our terms and policies

  • maintain the security and integrity of the Services.

Where you create a customer account, you are responsible for keeping your login credentials secure. You should not share your password or account access details with another person.

Communicating With You

We use personal information to communicate with you, including to:

  • respond to enquiries and customer-support requests

  • provide information about orders, deliveries, returns and refunds

  • send service-related notices

  • maintain our customer relationship

  • address complaints or concerns

  • provide information you have requested.

Legal and Regulatory Purposes

We may use personal information where reasonably necessary to:

  • comply with applicable laws and legal obligations

  • respond to lawful requests from courts, regulators, law-enforcement agencies or government authorities

  • investigate or participate in legal proceedings

  • establish, exercise or defend legal claims

  • enforce or investigate suspected breaches of our terms, policies or agreements

  • protect the rights, safety and property of MILQ Skin, our customers and others.

How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary for the purposes described in this Privacy Policy.

This may include disclosure:

  • to Shopify, which hosts and supports our online store

  • to payment processors and financial institutions

  • to fulfilment, delivery and shipping providers

  • to customer-support, information-technology, hosting, cloud-storage and data-management providers

  • to analytics, marketing and advertising providers

  • to Klaviyo for email marketing and customer communications

  • to Meta Platforms for advertising measurement and audience services

  • to professional advisers, including accountants, insurers, lawyers and consultants

  • to government bodies, courts, regulators or law-enforcement agencies where required or permitted by law

  • where you direct us, request the disclosure or otherwise provide consent

  • in connection with a proposed or completed business transaction, such as a sale, restructuring, merger or transfer of business assets

  • where reasonably necessary to protect our business, Services, customers or legal rights.

Our service providers are permitted to process personal information only for the purposes for which it is provided and in accordance with their own legal obligations and applicable agreements.

Relationship With Shopify

Our Services are hosted by Shopify.

Shopify collects and processes personal information relating to your access to and use of the Services to provide and improve the shopping experience.

Information submitted through our website may be transmitted to and processed by Shopify and its service providers, including in countries outside Australia.

We may also use Shopify features that draw on information from your interactions with our store, Shopify and other Shopify merchants to provide enhanced services, improve fraud prevention and support personalised advertising.

In some circumstances, Shopify may independently determine how personal information is processed and may be responsible for responding to requests relating to that processing.

You can learn more about Shopify’s privacy practices and available privacy rights through Shopify’s Consumer Privacy Policy and Privacy Portal.

Third-Party Websites and Links

Our Services may contain links to websites, social-media platforms or other online services operated by third parties.

When you follow a link to a third-party website or platform, that third party’s privacy policy, terms and security practices will apply.

We do not control and are not responsible for the privacy, security, accuracy, availability or practices of websites and platforms that are not operated by us.

Information you post or disclose publicly or through social-media platforms may be viewed and used by others. You should review the privacy settings and policies of the relevant platform before sharing personal information.

The inclusion of a link does not necessarily mean that MILQ Skin endorses the third party, its website or its services.

Children’s Personal Information

The Services are not intended for use by children.

We do not knowingly collect personal information directly from children under the age of 16.

If you are a parent or guardian and believe that a child has provided personal information to us without appropriate permission, please contact us at hello@milqskin.com so that we can assess and, where appropriate, delete the information.

We do not knowingly sell or share, as those terms may be defined under applicable privacy laws, the personal information of individuals under 16 years of age.

Security of Your Information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

However, no method of transmission over the internet or electronic storage system is completely secure. We cannot guarantee that personal information will always be completely secure.

Information sent to us electronically may be vulnerable while in transit. You should avoid sending highly sensitive or confidential information through unsecured channels.

If we become aware of a data breach, we will assess and respond to it in accordance with applicable legal obligations.

Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

  • provide the Services

  • maintain customer accounts

  • fulfil orders

  • process returns or refunds

  • maintain business and transaction records

  • comply with legal, tax, accounting and regulatory obligations

  • resolve disputes

  • prevent fraud

  • enforce our agreements and policies.

The period for which information is retained will depend on the nature of the information, the purpose for which it was collected and any applicable legal obligations.

When personal information is no longer reasonably required, we will take reasonable steps to delete, destroy or de-identify it where required by law.

Your Rights and Choices

Depending on where you live and the laws that apply, you may have rights regarding your personal information.

These rights may include:

Access

You may request access to personal information that we hold about you.

Correction

You may request that we correct personal information that is inaccurate, incomplete or out of date.

Deletion

In some circumstances, you may request that we delete personal information we hold about you.

Data Portability

In some jurisdictions and circumstances, you may be entitled to receive a copy of certain personal information in a commonly used format or request that it be transferred to another organisation.

Objection or Restriction

Depending on applicable law, you may have the right to object to or request restriction of certain processing activities.

Withdrawal of Consent

Where we rely on your consent to process personal information, you may withdraw that consent at any time. Withdrawal will not affect processing that occurred before consent was withdrawn.

Managing Communication Preferences

You may opt out of promotional emails at any time by selecting the unsubscribe link in the email.

You may still receive non-promotional communications relating to your orders, account, transactions or customer-service enquiries.

Cookie and Advertising Choices

You may manage available cookies and tracking preferences through:

  • our website cookie banner

  • your browser settings

  • privacy settings provided by relevant advertising and social-media platforms.

Some features of the Services may not function correctly if certain cookies are disabled.

Exercising Your Privacy Rights

To request access to, correction of or deletion of personal information held by MILQ Skin, or to make another privacy-related request, please contact:

hello@milqskin.com

Please provide enough information for us to understand and respond to your request.

We may need to verify your identity before processing a request. This is to ensure that personal information is not disclosed or altered without appropriate authority.

Where permitted by law, an authorised representative may make a request on your behalf. We may require evidence that the representative has authority to act for you and may also ask you to verify your identity directly.

We will not discriminate against you for exercising a privacy right.

We will respond within a reasonable period and in accordance with applicable law. Certain rights are not absolute, and we may be permitted or required to decline a request in particular circumstances. Where appropriate, we will explain the reason for our decision.

For information processed independently by Shopify, you may also be able to exercise your rights through Shopify’s Privacy Portal.

Complaints

If you have a complaint or concern about how we collect, use, disclose or protect your personal information, please contact us at:

hello@milqskin.com

Please include enough information for us to understand the nature of your concern.

We will acknowledge and investigate privacy complaints and aim to respond within a reasonable period.

If you are not satisfied with our response, you may be entitled to contact the Office of the Australian Information Commissioner or another relevant privacy or data-protection authority in your jurisdiction.

International Processing and Transfers

Some of our service providers may store, process or access personal information outside Australia, including in the United States and other countries in which they or their service providers operate.

These providers may include Shopify, Meta Platforms, Klaviyo and other technology, marketing, payment, hosting, analytics and customer-service providers.

Privacy and data-protection laws in other countries may differ from those in Australia.

Where required by applicable law, we will take reasonable steps to ensure that overseas processing and disclosure of personal information is handled appropriately.

If personal information is transferred from the European Economic Area or the United Kingdom, recognised transfer mechanisms may be used where required, including contractual protections approved by the relevant regulatory authority, unless the destination has been recognised as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • our business practices

  • the Services

  • the technologies and providers we use

  • legal or regulatory requirements

  • operational or security needs.

When we update this Privacy Policy, we will publish the revised version on our website and update the Last updated date.

Where required by law, we will provide additional notice of material changes.

Contact

For questions, concerns, complaints or requests relating to this Privacy Policy or our handling of personal information, please contact:

MILQ Skin
Email: hello@milqskin.com

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